Concept

The challenge of designing this Easter campaign was to escape the stereotypical icons of the seasonal date and have an aesthetic that incorporates different genres events for diverse audiences. Ticketmaster brand colours (Titan Yellow and Neptune Blue) plus a comforting and charismatic shade of pink, were the main elements that brought the Easter look and feel to life. A pointy shape filled with a texture that reference to egg shell’s was how the final design was dynamic but with a minimalistic foundation.