Creating the visual identity for this Valentine’s Day campaign had as a goal to encourage brand awareness, fan engagement and give TM the opportunity to highlight the vast inventory on offer by linking into the idea of creating memories with loved ones. No longer about just romantic couples, this campaign celebrates all the people we love and a way to celebrate with them.
Concept
Exploring brand colours with a touch of pink and 50’s design styles. Balancing the vintage typeface with modern gradients and grainy edited pictures kept the campaign fresh and romantic - making the campaign’s target audience reach its wide demographic succesfully.
Final Artwork Elements
Translated Campaign logos for the French and Spanish markets
