Summer Campaign

For 2023 Ticketmaster’s Summer Campaign, fans were encouraged to experience moments of a lifetime during festival season by highlighting all that festivals have to offer. From camping in style to tasting food from all over the world, laughing in the comedy tent to finding calm in the meditation space. Whether going solo, with friends, or with family, there are endless moments to laugh, talk, dance, dream and shout about at festivals this summer

• Ticketmaster’s 2023 Pride Campaign is an unfolding of the summer campaign design - final design available below.

Concept

Festival season = making memories. Keeping a memory visual and present is something that a photograph is able to do both tangibly and emotionally. Through that concept, using the film grain texture that an analog camera has was the starting point to unfold the visual identity of this campaign. The goal of translating the feeling of summer was also essential to this project, something the strongest brand colours were able to do effortlessly.

Final Artwork Elements

Every asset created has 5 different versions to choose from based on the different moments that make the concept of the campaign.

Social Media Assets

Other Assets

(Web + Guides + Blog + Email)

Unfolding the design: Pride Campaign 2023

With dates colliding, a way to have the pride and summer campaigns looking consistent was to adapt the latter to the context of pride. “Moments to be proud about” was the tagline of the colourful design accompanied by appropriate imagery of the most recent LGBTQIA+ flag design.