The focus of this campaign is on those who act as supportive figures whether it be parents, step-parents, parent-figures, friends or someone who just deserves a treat! Therefore, a fun design challenge for this campaign was to remove as much gendered or potentially sensitive language or imagery possible, as an attempt be more inclusive.
Concept
As an alternative to remove as much gendered or potentially sensitive imagery possible, the way to target our diverse audience was through nostalgia. And what better way to do so if not exploring the the style and graphic trends of the 80s?! Elements such as: texture, gradients, halftone pattern, modern imagery and our Titan Yellow - one of Ticketmaster’s brand colours -, were essential to redo with current techniques the essence of what it once was.
Final Artwork Elements
Social Media Assets
Open file asset with editable text and ready for markets to add pictures from their selection.
The campaign’s aesthetic will be consistent as the gradient and texture will be replicated automatically after the imagery is added.
Other Assets
Market Examples
Ireland
Italy