Social Media
#GRAMMYs
Making and sharing content for music lovers is not the simplest thing to do when we're talking about a 3-hour long award show. However, I guess that when Beyonce is in it, the challenge to cover the 2017's Grammy Awards becomes quite an exciting experience.
Album Of The Year
At the 2017 Grammy Awards, Adele was the big winner who went home with 5 golden gramophones. The biggest award of the night, the Album Of The Year, went for her third studio album, “25”. In her speech, Adele didn't spare compliments to whom she believed that truly deserved the win: Beyoncé. With emotional words, Adele made Queen B herself get teary-eyed. Obviously, social media was the place to be when that moment happened just so we could absorb that exchange as many times as possible.
TWITTER POST: Part of Adele's speech when receiving Album of the Year for “25”! Beyoncé was constantly praised during the moment! #GRAMMYs
2.4K Likes • 1.6K Retweets
FACEBOOK POST: Part of Adele's speech when receiving Album of the Year for “25”! Beyoncé was constantly praised during the moment!
8.4K Likes • 279 Comments •
1.2K Shares
Adele almost apologized to Beyoncé when receiving the Grammy Award for album of the year! She made a point of praising the representation mark that "Lemonade" is, and even said she loves Beyoncé and that she moves her soul every day! Women supporting each other, that's what we're here for 💛
15.885 likes • 290 Comments
HELP! Adele broke her #GRAMMYs gramophone!
1.3K Likes • 687 Retweets
The Winners
To every announced winner, a tweet with a personalized image was posted. With logos to make the association of the major information even faster and more professional — as well as the use of high-quality pictures from the winning artists’ album covers or recent photoshoots —, the retweet or like button became an organic reaction for fans to click on.
Best Urban Contemporary Album: Lemonade — Beyoncé
Album Of The Year: 25 — Adele
Best Pop Duo/Group Performance: "Stressed Out" — Twenty One Pilots
Best Engagement
Music's biggest night yields much more than performance videos and red carpet photos, the difference is in the way you present such content and how you use the brand's language to make it your own. I took advantage of Papelpop's uncomplicated and funny language, and made the tweets as relatable to its audience as possible, but still very professional thanks to the media files attached to it.
Loved this Glee episode! #GRAMMYs
630 likes • 474 Retweets
Adele: the biggest Beyoncé fan ever! Check out the crystal brooch she is wearing on her red carpet look at the #GRAMMYs ! Lemonade inspired INDEED!
601 likes • 216 Retweets
Is there anything that this woman can't do? DEAR GOD #GRAMMYs
772 likes • 569 Retweets
Adele gets emotional while singing "Fast Love" in tribute to artist George Michael, and ask to restart the presentation #GRAMMYs <3
1K likes • 530 Retweets
All about Bey
When Beyoncé is in the room, she makes it happen! But the room where Beyoncé happens goes way beyond four walls.
Social media has a special place for her and the engagement numbers are proof of that.
BEYONCÉ INVENTED PREGNANCY #GRAMMYs
331 likes • 192 Retweets
Blue Ivy applauding, like the rest of the world, for Mama Beyoncé! #GRAMMYs
2.4K likes • 1.2K Retweets
“Is it guaraná*, Nick?” #GRAMMYs
*Guaraná is a typical Brazilian soda that has the same appearance as beer.
674 likes • 526 Retweets
2018 Grammy's Warm Up
With the 2018 Grammy Awards nominees announcement, a form to engage music fans and create buzz was to post tweets reading “Who are you hoping to win #GRAMMYs in this category?” along with images of the nominees. This was a spot-on strategy to keep the conversation going very organically.
Best Vocal Pop Album 2018 Grammy's Nominees
127 Replies • 54 Retweets • 207 Likes
Best Solo Pop Performance 2018 Grammy's Nominees
173 Replies • 225 Retweets • 455 Likes