Social Media
Producing and posting content for the company's Instagram was one of my major tasks during my year as a social media intern. The main goal was to always share the latest news with a very uncomplicated and succinct language/tone, as well as creating fun posts that resulted in organic engagement and sharing actions.
Original content
Papelpop's Instagram was filled with stiff and not constant posting before my employment, so as soon as I took charge of their Instagram account, I made sure to change that. Creating and developing original content was a form of attracting new followers and organic engagement.
Which "strange" friend will you celebrating this wonderful event with today? LOL
14,4K Likes
432 Comments
Which Katy Perry are you right now?
2,701 Likes
679 Comments
Today the activist, singer, songwriter, pianist, mother and icon, Nina Simone would be completing 84 years. A source of eternal inspiration <3
7,129 Likes
77 Comments
So, what is your favorite recently released album? Double Dutchess (Fergie), Younger Now (Miley Cyrus), Tell me that you love me (Demi), or Beautiful Trauma (P! Nk)?
3,257 Likes
790 Comments
Best Engaging Videos
Nowadays, Instagram sure does invest its platform on video content. But back in 2017, the only way to share video posts was by posting them on your feed, an action that was hardly accepted by an audience so used to photographic content only. The solution? Posting videos with interesting thumbnails and captions that either instigate the viewer to answer a question or share it with a friend.
SEND HELP! How wonderful is this AirAsia flight attendant, Assaraf Nassir, is doing his version of "Toxic" on an empty plane? What a dream!
54.7K Views
1,701 Comments
Guys, what even is this 14 year-old boy transforming into Nicki Minaj for a Philippine reality show… Seriously, what a performance!
42.9K Views
899 Comments
Some parallels between the animation and the live action version of "Beauty and the Beast"! Does anyone still doubt how wonderful this movie will be?
54.5K Views
326 Comments
Who are you when "Despacito" starts playing? A) Pitty: can't stand this song anymore B) Monica Martelli: loves it a lot C) Taís Araujo: "cool sound, huh" D) Astride: loves it and hates it! is forever confused
35K Views
697 Comments
Best Engaging Posts
What is the secret of a successful Instagram post? Is it the caption? Is it the image? During my experience as a social media intern, one thing that became clear to me is that if the image posted is self-explanatory in its current context, a lot of likes will most definitely happen. Once your audience is captivated by it, the caption needs to be its best possible compliment — it needs to be the final push for your audience to engage.
What an evolution. #BBMAs
113 Comments 7,391 Likes
Context: Posted during the 2017's Billboard Music Awards red carpet, where Ashley Tisdale proved to have changed her style quite a bit.
Have a great Saturday everyone. LOL.
1,142 Comments 38,8K Likes
Context: Paparazzi pictures of model Gigi Hadid leaving a hotel in New York wearing a look that we've all seen before at “White Chicks” (2004), is enough to make more than 38 thousand people happy in a Saturday morning.
Ariana The Big + morning makeup + keeping it balanced on the bathroom sink = a combo that could go very wrong for us mundanes.
148 Comments 7,836 Likes
Experts say that if your day started off badly, this photo will save you. You're welcome, my people.
195 Comments 6,116 Likes
Disney just released the cast for Aladdin's live-action! Mena Massoud and Naomi Scott will be Aladdin and Jasmine, and everyone is excited that Will Smith was finally confirmed as the Genie! What did you think???
415 Comments 9,239 Likes
Y'ALL, WHAT TO EVEN SAY ABOUT THIS WONDERFUL FANART? The artist (@EsteEsDave on twitter) made this fanart of Disney princesses as the cast from Dua Lipa's "New Rules" music video! Who else also agrees that this song is a great jam?
188 Comments 22,3K Likes
Can we just praise Lady Gaga a little bit more? The look for her Super Bowl performance was signed by Versace, that bet on several 80's references! What a look!
68 Comments 12,624K Likes
News
As an entertainment website Instagram account, most of the content posted on the platform was the latest news in an Instagram friendly way: with captivating images and titles in big bold letters and colors. Instagram Stories didn't yet exist during the extent of 2017 – when my internship took place –, so posting the most important daily news on the account's feed was the alternative. Engagement numbers never disappointed when both momentum and a great summary of a news story became one.
It's official: Camila Cabello has left Fifth Harmony. Yes, what many expected has happened. Is Camila the new Zayn?
598 Comments • 4,743 Likes
Shonda Rhimes leaves TV channel and will start producing series for Netflix.
469 Comments • 9,976 Likes
OH NO, “SENSE8” GETS CANCELLED AFTER TWO SEASONS!
359 Comments • 3,690 Likes
Shyamalan announces "Split" sequel with Samuel L. Jackson and Bruce Willis!
343 Comments • 2,829 Likes